NLP In Business Communication – How Does It Work?

A lot has been said about NLP in business communication over the years.  There is no doubt that NLP has infiltrated every sector of society, and especially in business (though not necessarily under the guise of NLP) over the last 30 years or so.

But what is not quite so clear, is exactly how NLP in business communication actually works, more specifically, how it can work to enhance not just an organisation’s profit but the potential and fulfilment of everyone, be that client or workforce,  through powerful and ethical strategies that go way beyond the reals of what people traditionally call ‘business communication’.

This blog post answers two questions.  What is NLP in business communication?  And how can NLP in business communication work to increase your profits and also your fulfilment at work?

 So, what is NLP and moreover, how does it work in business communication?

Neuro - refers to the idea that human behaviour is based on the neurological processes of seeing, hearing, feeling, smelling, and tasting. We all experience our environment through the five senses which filter incoming information according to our previous experiences and thinking patterns. We assign meaning to this information based on our own personal history.

Linguistic - refers to the human ability to communicate with ourselves and others using verbal and nonverbal language. Language allows thoughts and experiences to be structured, expressed, and remembered.

Programming - refers to the processes related to thinking, learning, feeling, and changing. As human beings with a brain, we do not have to stick to behaviours we once learned. With the right model and support, these processes can be changed and adapted to fit our current needs.

So NLP is a highly effective methodology based on the notion that all human behaviour has an underlying structure.  This structure can be modeled (copied), learned and changed.  NLP in business communication can therefore effectively influence thinking processes and behaviours in order to fully develop skills and potential in people and organisations.

Since NLP deals with the ‘how’ or ‘strategies’ that we have for everything we do, the use of it focuses on finding solutions and developing strategies for enhanced communication, influence and lasting change.  The success of NLP in business is in part due to the fact that its approach in based on how the mind works and eliciting the ‘difference that makes the difference’.

With regard to the second question pertaining to how NLP in business communication can enhance not just an organisations profits but also the potential and fulfilment of everyone involved, I have given 12 outstanding methods for using NLP in business.  Put to good use, these strategies will increase your enjoyment but also rapidly increase your profits, just as one of my clients, Stephnie Smith, did recently (watch this video where she talks about doubling her business in 12 months here).

NLP In Business Communication – Strategy 1

More than perhaps any other technique or strategy for growing your business, enthusiasm, will sky-rocket your succeses.  When you are aligned, focused and enthusiastic about what you do it comes across to your clients and colleagues at both a conscious and unconscious level.  And enthusiasm more than skills is what people will buy.  Which would you employ, someone with loads of enthusiasm but lacking some skills or someone with the sills but lacking enthusiasm?

Remember that people buy on emotion and justify with logic.  Double your enthusiasm and you’ll double your sales, influence and happiness.

NLP In Business Communication – Strategy 2

This is a very simple but often overlooked aspect of success is business.  What gets measured gets done.  What are you measuring currently?  And more importantly, are you measuring the right things?  For example, how many calls do you need to make in order to speak to how many people; how many ‘pitches’ or conversations  do you need to make in order to ‘invoice’ your desired income.  And so on…. know your metrics!

You can also start to pay attention to the effect of your communication.  Is it getting the desired results or not?  Every word counts.  The limits of your language are the limits of your experience in life.  Expand your language skills and you will expand your influence and capacity to create life on your terms.  Measure the effects of your communication and learn to change and adapt to improve its effectiveness.

NLP In Business Communication – Strategy 3

Public Speaking is the best way to build confidence and get your pitch clear.  If you are afraid of public speaking, great!  All your dreams live on the other side of your fears so get on with it and discover how to communicate with passion, purpose and poise in front of others.  People buy from people they know, like and trust so the faster you become adept at speaking in public, the faster you’ll attract success in business. Not only that, you’ll discover that as you begin to use NLP in business communication more and more effectively to groups you’ll also be able to communicate more effectiuvely and influentially people 1on1.

NLP In Business Communication – Strategy 4

“Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.”  Harold Whitman

If you talk about something it’s a dream.  When you envision it, it’s exciting.  When you plan it, it becomes possible. But when you commit time, it’s real!  Plan your week by what makes you come alive, schedule each day with those activities, outcomes or results that inspire you most and stick to them 100%.  If you want some help with this you can go here and sign up for a FREE Webinar to help you move past what has been limiting you until now and create the life you have always dreamt of! 

NLP In Business Communication – Strategy 5

Get A Good Philosophy!  In other words, one of the best philosophies you can have is one of curiosity, openness and exploration. Find out what your potential or actual clients and colleagues want and help them get it.  Dig deep.  The only way to influence people ethically and effectively is if they want what you’re offering them.  So make them want what you are offering by being curious and open to their map of the world.  Ask lots of questions with an open mind.  Find out what motivates them.  What’s the biggest problem they have that you can help them with?  What’s the goal behind the goal?  Help them get it!

Part 2 to follow shortly.

In the meantime,  if you want to find out more about NLP in business communication you can join a  FREE Webinar here.

A while back I signed up for a business coaching and mentoring programme.

Success without fulfilment is failure!

I’m a massive fan of coaching and mentoring as they show shortcuts to success… normally!

And I was very excited, having already achieved a certain level of success in my life and business to be taking things to the next level.

On the face of it (the marketing of it) the course I was on ticked ALL the boxes. As they normally do. I’ve signed up to various other courses in the past such as stock market investing, options courses, millionaire mind events, property investment courses, Internet Marketing programs, NLP – you name it…. and have had the same experience as most people. A sales pitch into higher and higher programmes which make the people who run them rich but do very little to REALLY help me get to where I want let alone rich. Luckily there are some exceptions.  There is also an important ambiguity which I will explore another time… what does being ‘rich’ actually mean?

Anyway, when I signed up to this business and coaching mentoring programme I was truly excited. The marketing message was perfect for me… they understood the challenges I was having, they had the right solution, I even had a couple of consultations before joining and the person really listened, cared and understood where I was coming from.  But… Read more…

Business Class!

NLP In Business Communication

I’m sat here in Business Class…not because I paid for it but because I was upgraded for free.

I travelled Business Class with Virgin a year ago and was stunned by the previously unimaginable quality and superior experience.  Never before had I enjoyed 5 automatic machine-massages before the flight in one of the opulent lounges while subsequently gorging myself on free champagne and exquisitely presented food.  Never before had I slept in a comfortable machine-massage bed for much of a flight, let alone had such impeccable service on a flight, and always with a smile.  More champagne Sir?

Oh go on then!  Like the flight I currently find myself on, I didn’t have to pay for it.  In fact a very good friend of mine paid for it.  Yes I know!  What is striking however is the difference between the Business Class experience I am having now with Saudi Airlines (I thought they were rich!) and Virgin (who I know are rich!).

Business 'Class'?

I’m still waiting for my glass of champagne and we’re nearly at 33,000 feet!  I mean, whatever next.  I wonder in fact, if it will ever come.  The plane looked bland from the outside; old, weathered and boring. The only good thing about it was a delightful sign saying “God Bless You”.  And I guess he did.  I was upgraded for no apparent reason other than being white with a pleasant smile and a cheeky question – “is there any chance of being upgraded?”

When I think about real success in business today, in an age when we have never had so many opportunities to create emotional, mental, financial and even spiritual wealth I think this experience says it all.

Virgin are always innovating, always on the edge, ready to take a risk and obviously very happy to take the Read more…

NLP Modelling – “Be The Change You Want To See In The World” Mahatma Gandhi

I don’t know a single person in the world with whom these words have not rung true.

I believe that the theme, the essence of these words – Be The Change – are more important and relevant right now than ever before.  In these times of incredible change in technology and human consciousness; in the way we do business; in the way we are called to show up in the World, we all have the capacity to be the change we want to see in this amazing World.

Its been some time since I’ve communicated with many of you, and there is good reason.  I personally have been through massive change in the last 6 months, having come back from a long hot winter in India.

Locals kids hitching a ride in Kerala

As most of you know I’ve taken the last couple of years off travelling, living in Ibiza and India, running workshops and developing my new venture – giving people the skills, experiences and models to literally Be, Do & Have Anything.

Really, the outcome of my ‘work’ is in marrying two apparently disparate concepts – Financial and Emotional Freedom. Success and Fulfillment.  Money and Happiness.

They seem to be very illusive for many people.  Often people make good money, but are not really happy.  And often they are happy and fulfilled, but do not have material wealth.

The question I have been asking for the last decade is, how can we have both?  How can we marry financial freedom – the ability to do what we want, where we want, when we want – WHILE also being truly and sustainably happy? Read more…

Business NLP 101

We no longer live in the Information Age.  We live in the Age of Information Overwhelm.

We live in the Recommendation Age.

I recently started collecting video testimonials from clients who have discovered a new system for focussing faster and more effectively.

We love social proof.  If you run a business, where is your social proof?  How do you transfer emotion to your ideal clients?

People want have an experience – to see, hear and feel how you can help them.  They want to know, like and trust you.

One of the fastest ways of doing that is through focussing attention on videos, testimonials which transfer the genuine emotion of your clients.

I am privileged to have worked with some truly amazing people and businesses.  Thank you for helping me, help you, help others. Read more…

Transform Your Life Right Now!

I woke up this morning and I didn’t feel great.  I felt a real resistance to writing.  I didn’t feel inspired.  Pretty normal occurrence for most people hey?

Having said that I woke up wanting to achieve something today and that was to design a structure around my new website; to come up with some ideas around logos, colour scheme and so on.

Where I’d normally set myself up for the day physically, emotionally and mentally by going for a run, stretching, asking myself some great questions and exploring my outcomes for the day, instead I went straight into focusing on and creating this new website layout.

The larger lesson I got from this experience was about decisions; more precisely, the power of decisions and how as humans we make them.  And how they can truly transform your life.  It’s more than I want to go into here and now – suffice to say there was a strategy I used there which is very useful and it certainly didn’t involve analysing much!

“It is in our moments of decision that our destiny is created” Anthony Robbins

You see, decisions happen in a moment.  Change happens in a moment!  You can transform your life in a moment.  But it can take a long time to get to the point of change or the decision.  A bit like when I woke up… it took me a while to decide to shift my attention to what was really important to me.

I’m writing a book called Be Do & Have Anything, which is a pretty big task and certainly a big claim! Having said that I do to truly believe that we can Be, Do & Have Anything… and that’s a good starting point.  Belief that is.  If we simply learn how to learn understand what we truly want, the patterns or stories that hold us back and perhaps more importantly, those patterns or strategies that can get us the results we truly want then we can be, do and have anything.

So if you really want to transform your life follow these three simple ‘secrets’…

Transform Your Life – by changing your story (your beliefs)

Transform Your Life – by changing your thoughts (the images and movies you play in your mind)

Transform Your Life – by changing your patterns (your physiology and language patterns)

There are people out there in this world who have achieved enormous success who came from nothing. In fact if you do some research, statistically most famous people and self-made millionaires have come from impoverished backgrounds, traumatic childhoods or are orphans!

So in many respects it’s the pain, or the ‘problems’ that can be the very catalyst or driver for success.  Today there is a significant move towards social entrepreneurship, the basis of which is solving problems in and for society.  If you look deeper you’ll discover that the route of the word ‘problem’ can be traced back to the Latin translation which goes something like this…. a ‘blem’ is something symbolic.  And ‘pro’ is something that comes before.  Thus the word ‘pro-blem’ derives it’s meaning from something symbolic that comes before… your outcome!

So in order to transform your life, the most significant shift you can make is to realise that all problems have within them the seed of an equal or greater opportunity.

This for me has been one of the most significant ways I have transformed my life… through the study of NLP which has helped me to consistently find the seeds of equal or greater opportunity.

I believe that success without fulfillment is failure.  So rather than beating yourself up about ‘failure’, or aiming at success and possibly achieving it at the expense of happiness or all the other important things in our life, I believe that we have the chance to be aiming at becoming something much more beautiful…. the expression of ‘the best you” possible.  A wholesome, loving, present and powerful soul expressing your true purpose on this magical planet.

You see most people in modern times have until now (and this is an enormous generalisation) aimed to have nice cars, houses, televisions, clothes and so on.  And to have what they think will make them happy. But generally it doesn’t create sustainable happiness or fulfillment because our emotional state changes all the time.

They tend to think in terms of…

HAVE  X by
DOING  Y… so that I can
BE  happy

Rather than BEING HAPPY, DOING WHAT THEY LOVE & THUS HAVING A LIFE FULL OF LOVE, LEARNING AND GROWTH

This is the paradox of humanity, impermanence.  We aim and strive for certain things like happiness, a bigger house or a good job and then the feeling we get is only temporary so in trying to accumulate or have we’re missing the rules of the game.  The question now then, is what do we do?

So why do you struggle to transform your life?  Well, we have been conditioned or taught in the so called civilised West to do what we’re told, to get a good education, then a good job. But this doesn’t make us happy in the long term.  There is a lot to be said for doing what you love or doing what you enjoy and we’ll be exploring how to find and follow your passions in life in due course (or you can join a free Webinar and request a free passion test exercise) but for now, and to illustrate a point – most people want to have so they can be happy and then they do things so that they can have things they think will make them happy and in doing so miss the rules of the game… the game of life. And that is that in order to be happy, we have to be.

There is no road to happiness, happiness is the road.

So the sequence I believe, in order to be truly happy is in fact to

BE
DO
HAVE

We don’t have or do happiness, we are happy.  We aren’t ‘human doings’ or ‘human havings’ but human beings. And some would say that we aren’t even that… we are spiritual beings having a human experience.

And that raises the question, how can you be in spirit?  How can you live in spirit and allow the Universe to flow through you?

Want to transform your life?

Then BE happy, DO things that make you and others happy and then, in time, you can HAVE Anything!

In learning how to be, and learning who you truly are; in being first, and then doing, you can have anything you truly want and embrace the paradoxical nature of the world by turning things upside down and going with the flow of the Universe, rather than the demands of our ego.  We then find our place in this world – where there is more joy, more possibility and more passion than most people would ever have dreamt of.

And the fastest way to transform your life?

“Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.”  Harold Whitman

So… how do you know when you are being your best, when you are full alive?

And I wonder how you can set yourself up each day to come alive and be happy?

If you feel like you’d like some support to transform your life then please feel free to join a live webinar.

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