NLP In Business Communication – How Does It Work?

A lot has been said about NLP in business communication over the years.  There is no doubt that NLP has infiltrated every sector of society, and especially in business (though not necessarily under the guise of NLP) over the last 30 years or so.

But what is not quite so clear, is exactly how NLP in business communication actually works, more specifically, how it can work to enhance not just an organisation’s profit but the potential and fulfilment of everyone, be that client or workforce,  through powerful and ethical strategies that go way beyond the reals of what people traditionally call ‘business communication’.

This blog post answers two questions.  What is NLP in business communication?  And how can NLP in business communication work to increase your profits and also your fulfilment at work?

 So, what is NLP and moreover, how does it work in business communication?

Neuro - refers to the idea that human behaviour is based on the neurological processes of seeing, hearing, feeling, smelling, and tasting. We all experience our environment through the five senses which filter incoming information according to our previous experiences and thinking patterns. We assign meaning to this information based on our own personal history.

Linguistic - refers to the human ability to communicate with ourselves and others using verbal and nonverbal language. Language allows thoughts and experiences to be structured, expressed, and remembered.

Programming - refers to the processes related to thinking, learning, feeling, and changing. As human beings with a brain, we do not have to stick to behaviours we once learned. With the right model and support, these processes can be changed and adapted to fit our current needs.

So NLP is a highly effective methodology based on the notion that all human behaviour has an underlying structure.  This structure can be modeled (copied), learned and changed.  NLP in business communication can therefore effectively influence thinking processes and behaviours in order to fully develop skills and potential in people and organisations.

Since NLP deals with the ‘how’ or ‘strategies’ that we have for everything we do, the use of it focuses on finding solutions and developing strategies for enhanced communication, influence and lasting change.  The success of NLP in business is in part due to the fact that its approach in based on how the mind works and eliciting the ‘difference that makes the difference’.

With regard to the second question pertaining to how NLP in business communication can enhance not just an organisations profits but also the potential and fulfilment of everyone involved, I have given 12 outstanding methods for using NLP in business.  Put to good use, these strategies will increase your enjoyment but also rapidly increase your profits, just as one of my clients, Stephnie Smith, did recently (watch this video where she talks about doubling her business in 12 months here).

NLP In Business Communication – Strategy 1

More than perhaps any other technique or strategy for growing your business, enthusiasm, will sky-rocket your succeses.  When you are aligned, focused and enthusiastic about what you do it comes across to your clients and colleagues at both a conscious and unconscious level.  And enthusiasm more than skills is what people will buy.  Which would you employ, someone with loads of enthusiasm but lacking some skills or someone with the sills but lacking enthusiasm?

Remember that people buy on emotion and justify with logic.  Double your enthusiasm and you’ll double your sales, influence and happiness.

NLP In Business Communication – Strategy 2

This is a very simple but often overlooked aspect of success is business.  What gets measured gets done.  What are you measuring currently?  And more importantly, are you measuring the right things?  For example, how many calls do you need to make in order to speak to how many people; how many ‘pitches’ or conversations  do you need to make in order to ‘invoice’ your desired income.  And so on…. know your metrics!

You can also start to pay attention to the effect of your communication.  Is it getting the desired results or not?  Every word counts.  The limits of your language are the limits of your experience in life.  Expand your language skills and you will expand your influence and capacity to create life on your terms.  Measure the effects of your communication and learn to change and adapt to improve its effectiveness.

NLP In Business Communication – Strategy 3

Public Speaking is the best way to build confidence and get your pitch clear.  If you are afraid of public speaking, great!  All your dreams live on the other side of your fears so get on with it and discover how to communicate with passion, purpose and poise in front of others.  People buy from people they know, like and trust so the faster you become adept at speaking in public, the faster you’ll attract success in business. Not only that, you’ll discover that as you begin to use NLP in business communication more and more effectively to groups you’ll also be able to communicate more effectiuvely and influentially people 1on1.

NLP In Business Communication – Strategy 4

“Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.”  Harold Whitman

If you talk about something it’s a dream.  When you envision it, it’s exciting.  When you plan it, it becomes possible. But when you commit time, it’s real!  Plan your week by what makes you come alive, schedule each day with those activities, outcomes or results that inspire you most and stick to them 100%.  If you want some help with this you can go here and sign up for a FREE Webinar to help you move past what has been limiting you until now and create the life you have always dreamt of! 

NLP In Business Communication – Strategy 5

Get A Good Philosophy!  In other words, one of the best philosophies you can have is one of curiosity, openness and exploration. Find out what your potential or actual clients and colleagues want and help them get it.  Dig deep.  The only way to influence people ethically and effectively is if they want what you’re offering them.  So make them want what you are offering by being curious and open to their map of the world.  Ask lots of questions with an open mind.  Find out what motivates them.  What’s the biggest problem they have that you can help them with?  What’s the goal behind the goal?  Help them get it!

Part 2 to follow shortly.

In the meantime,  if you want to find out more about NLP in business communication you can join a  FREE Webinar here.

              NLP Training Guest Blog – By Lesley McDonald

A child of five would understand this. Send someone to fetch a child of five. Groucho Marx

Joining the Dots

As a kid I enjoyed join-the-dot puzzles. I can remember the feel of the pen (or maybe it was a crayon!) in my hand. Grasped tightly, if a little unsteadily, as I connected the numbered dots with lines, drawn carefully from one dot to the next.

My lines might have been a little wobbly but nonetheless at some point a recognisable picture would emerge and along with it a simple sense of achievement and pleasure.

 In time I was able to cast my eyes over the dots and ‘see’ the picture without actually joining them – I found the more dots there were, the more easily I could do this.

More than Meets the Eye

Yet I would often find that when I took the time to complete the picture anyway, there were details I didn’t see by simply sweeping my eyes over it. Also pictures with few, or even missing, dots would reduce my ability to ‘see’ the picture accurately. Read more…

Business Class!

NLP In Business Communication

I’m sat here in Business Class…not because I paid for it but because I was upgraded for free.

I travelled Business Class with Virgin a year ago and was stunned by the previously unimaginable quality and superior experience.  Never before had I enjoyed 5 automatic machine-massages before the flight in one of the opulent lounges while subsequently gorging myself on free champagne and exquisitely presented food.  Never before had I slept in a comfortable machine-massage bed for much of a flight, let alone had such impeccable service on a flight, and always with a smile.  More champagne Sir?

Oh go on then!  Like the flight I currently find myself on, I didn’t have to pay for it.  In fact a very good friend of mine paid for it.  Yes I know!  What is striking however is the difference between the Business Class experience I am having now with Saudi Airlines (I thought they were rich!) and Virgin (who I know are rich!).

Business 'Class'?

I’m still waiting for my glass of champagne and we’re nearly at 33,000 feet!  I mean, whatever next.  I wonder in fact, if it will ever come.  The plane looked bland from the outside; old, weathered and boring. The only good thing about it was a delightful sign saying “God Bless You”.  And I guess he did.  I was upgraded for no apparent reason other than being white with a pleasant smile and a cheeky question – “is there any chance of being upgraded?”

When I think about real success in business today, in an age when we have never had so many opportunities to create emotional, mental, financial and even spiritual wealth I think this experience says it all.

Virgin are always innovating, always on the edge, ready to take a risk and obviously very happy to take the Read more…