A while back I signed up for a business coaching and mentoring programme.

Success without fulfilment is failure!

I’m a massive fan of coaching and mentoring as they show shortcuts to success… normally!

And I was very excited, having already achieved a certain level of success in my life and business to be taking things to the next level.

On the face of it (the marketing of it) the course I was on ticked ALL the boxes. As they normally do. I’ve signed up to various other courses in the past such as stock market investing, options courses, millionaire mind events, property investment courses, Internet Marketing programs, NLP – you name it…. and have had the same experience as most people. A sales pitch into higher and higher programmes which make the people who run them rich but do very little to REALLY help me get to where I want let alone rich. Luckily there are some exceptions.  There is also an important ambiguity which I will explore another time… what does being ‘rich’ actually mean?

Anyway, when I signed up to this business and coaching mentoring programme I was truly excited. The marketing message was perfect for me… they understood the challenges I was having, they had the right solution, I even had a couple of consultations before joining and the person really listened, cared and understood where I was coming from.  But… Read more…

Business NLP 101

We no longer live in the Information Age.  We live in the Age of Information Overwhelm.

We live in the Recommendation Age.

I recently started collecting video testimonials from clients who have discovered a new system for focussing faster and more effectively.

We love social proof.  If you run a business, where is your social proof?  How do you transfer emotion to your ideal clients?

People want have an experience – to see, hear and feel how you can help them.  They want to know, like and trust you.

One of the fastest ways of doing that is through focussing attention on videos, testimonials which transfer the genuine emotion of your clients.

I am privileged to have worked with some truly amazing people and businesses.  Thank you for helping me, help you, help others. Read more…